Lotus MD Matt Windle drives the Lotus Evija

The proverb ‘the proof of the pudding is in the eating’ dates back to the 14th century. The Lotus equivalent – and from the 21st year of the 21st century – is that you can only know how good a new car is when the boss of the company, himself a highly experienced...

Lotus reveal future of retail identity for dealerships

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital. The most obvious example of this is the launch...

Lotus Evija honoured in BBC Top Gear Electric Awards

The Lotus Evija has been named as ‘The One to Watch’ in Top Gear’s second ever Electric Awards. The all-electric hypercar was recently tested by Top Gear magazine editor Jack Rix on the test track at Lotus HQ in Hethel, Norfolk, and his article is published over eight...

Lotus reveal name of new sports car – Lotus Emira

Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. Emira means ‘commander’ or ‘leader’ – highly appropriate for this new Lotus sports carName had been ‘hidden in plain sight’ in social media teaser film in recent...